Edit Box created in partnership with Hertility to celebrate International Women's Day, concept created and facilitated by Cult Beauty's Head of Sustainability & Social Causes Alicia Hickey, who led cross-functional teams to select artist Laxmi Hussain to create a bespoke artwork for the Edit bag in her signature blue hand-drawn style. My role as director was to support teams and provide approval, budget and C-suite sign-off on the concept and the launch campaign and event. Edit launch campaign was executed across social media, where we featured behind the scenes content with Laxmi, and with beautiful in-house still life photography shot for use across all digital channels. We hosted a press and influencer event to launch, featuring a drawing masterclass led by Laxmi, and talks by Hertility founders.