I’m a brand consultant based in London, though originally from sunny Australia.
Since 2011, I’ve had the opportunity to partner with iconic luxury and beauty brands Cult Beauty, Burberry and Farfetch, as well as retail tech giants Amazon, eBay and Samsung, to create engaging brand and content narratives that drive omnichannel customer excitement, engagement, and growth.
As a seasoned marketing strategist focused on brand and content marketing, my work ranges from developing strategies that elevate brand identities and boost awareness, to executing large-scale marketing campaigns aligned with core values, and producing bold copywriting and visual content that draws customers into immersive brand worlds.
With over a decade of experience, I blend creative storytelling with strategic insight, ensuring a brand’s unique voice resonates seamlessly across digital and traditional media. I’m passionate about authenticity, innovation, and harnessing the power of purpose-driven content to build meaningful customer relationships.
