Vivienne Westwood Spring/Summer 2013 Gold Label Campaign
Photographer - Juergen Teller | Models - Kate Moss, Vivienne Westwood, Andreas Kronthaler
Responsible for: Global Marketing Campaign Channel Rollout | Media Planning & Buying | Budget Management
Marketing coverage was aligned across email marketing, website, social media, editorial, product content and paid digital media. I also managed media planning and buying for global print advertising, working directly with Vogue (UK, France, US), Harper's Bazaar (UK, US), Grazia, AnOther, Elle (UK, France), Marie Claire, W, Vanity Fair and Dazed to roll out exclusive campaign images for each market and title.
