Penguin | Season's Readings Campaign 2015
Responsible for: Campaign Strategy | Marketing Channel Planning & Rollout | Experiential Strategy & Planning | Budget Management | Copywriting
What’s a better Christmas present than a book? led the strategy and planning for Penguin's Season's Readings integrated marketing campaign, executed across digital channels, social media, editorial, email marketing, website and supported by an experiential pop-up stunt. We surprised commuters at Manchester Piccadilly station and London’s Paddington station with thousands of free books. Lucky winners could pick from a list of 20 fantastic books to give to a loved one as a present (or to keep for themselves).
