Ebay UK London Fashion Week Campaign, British Fashion Council Partnership
Responsible for: Marketing Campaign Digital Channel Rollout | Digital Pop-Up Production | Copywriting
Ebay partnered with the BFC for a London Fashion Week partnership featuring a LFW pop-up in Somerset House, a UK-wide digital marketing campaign, and a digital pop-up where participating designers sold exclusive designs to eBay fashion customers. I led the rollout of the campaign across all digital marketing channels, email marketing, website, paid media, and led production of the digital pop-up store. I wrote all copy across digital and pop-up channels.
