EVERGREEN PHOTOSHOOT - AW22/23
Photographer: Hanna Hiller | Creative Lead: Kirsty Butler-Brown | Shot at Spring Studios
I introduced the concept of evergreen seasonal model shoots to replace the previous campaign-specific shoots, to capture imagery for everyday use across categories and launches rather than for one moment only. This approach saw more imagery shot per production, and more flexibility on how images were used across channels
I led the concept from ideation to production, working with talent across departments and external production partners, but was final approver for all creative elements: budget, art direction, casting, make-up and hair direction, photographer, production agency, studio, budgets and final asset retouching and usage
