Cult Beauty Advent Calendar 2024
Designed by Sophie Iona | Artworking by Portas and Elise Henderson
I led the overall direction for the 2024 advent calendar exterior and interior artwork, selecting artist Sophie Iona, who worked with make up and skincare products to create texture-based artworks. I stepped in to do hands-on creative direction at short notice, and worked closely with Sophie, agency Portas and internal design teams to create the final artwork and have it sent to printers.
