I led the overall direction for the 2023 advent calendar artwork and go to market plans for advent waitlist and advent launch. I selected artist Gemma O'Brien through agency Grand Matter, who champion diversity and inclusion within the creative industries. 

Gemma’s stunning, celestial-themed artwork graces the advent calendar exterior and interior. She worked on new colours and versions for the accompanying Edit boxes as well as for a suite of campaign assets across our website, social channels, and marketing materials. Her artwork was transformed into a series of animations that brought the 2023 festive campaign to life across social and digital channels, and was interpreted by event space Frameless, where we hosted a truly immersive press and influencer event to launch the calendar into the market.